This is authentic - "

we can rebuild it

OH MY GOD IT’S TRUE.

Polaroid film is making a comeback. Not that I don’t love Fuji for stepping in with the Instax film and cameras, which I have used with reckless abandon (see here) but my first love will always be the SX-70 and I can now blow the dust off and start shooting with it again.

Thanks to the Impossible Project, a web based collective out of Vienna that specializes in all things Polaroid. They sell vintage prints, cameras and, most exciting of all, film that they have produced using old materials from the great Polaroid factories themselves. This film does not come cheap (a box of 8 images for $24.50), and I have no idea if it’s all they say it is, but I have ordered a bunch and suggest you do too, as the quantities are limited, and who knows when this little window of happiness will close again.

click below for more:

They have also just released a black and white film for the SX-70 called PX First Flush in both 100 and 600 ASA speeds. From what I can tell, this is their first completely from-scratch product, which means that they will be able to mass produce it, as demand determines. (I can’t seem to download their press materials, which would probably give us all the info we need, and I’m too impatient to post this to wait till that little bug is fixed) But as soon as I finish this post, I’ll be buying up a bunch of this film too. When I get the goods and start shooting, I’ll let you know how it all works.

Man am I excited. I’ve also heard that a full color version is coming to us by year’s end…

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