This is authentic - "

a lump of coal

We’re still in the kitchen, but this time looking to keep things fresh in the fridge. How much do you want to bet that your family I-own-the-whole-Williams-Sonoma-catalogue chef doesn’t have one of these babies in the icebox? This smooth cube of Korean white charcoal (it only LOOKS black!) acts as a natural air purifier by absorbing excess gasses.

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Available at DWR, it will last for years, uses no chemicals and, when you are finally finished with it, can be crushed and added to planting soil to give your greenery a little something to smile about.

How’s that for a small carbon footprint?

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